Introduction
Google AdWords helps small and big businesses alike set up their advertising campaigns with ease. 这个平台可以让你的欧博最新网址尽可能地宽泛或精炼. There are various targeting options, ensuring that you have the opportunity to reach your ideal customer. 所有这些目标选择似乎都令人生畏，如果你不能正确利用它们，你就会浪费大量的欧博最新网址预算. 这里有一些欧博最新网址如何优化你的谷歌AdWords欧博最新网址的提示.
#1 – Do Your Research
Understanding customer demand is the first step toward mastering AdWords. 创建一个个人档案，包括你理想客户的兴趣、搜索习惯和价值观. In addition to the potential customer’s lifestyle, it is important to narrow down the geographic location. A person’s geographic location will affect their needs. 例如，亚利桑那州的人不像科罗拉多州的人那样需要一件风雪夹克.
头脑风暴与你的产品相关的词，你的理想客户会搜索. Keep in mind the intent behind their searching. 你的目标用户是那些随意浏览网页的人，还是那些已经知道自己想要什么的人? Focus your keyword research specifically on these factors. The more refined your keywords are the more effective your ad will be.
#2 – Optimize Negative Keywords
While it is important to tell Google what your offerings are, it is also important to tell Google what they are not. 优化你的负面关键词欧博最新网址可以防止无私的搜索者无意中发现你的着陆页. 例如，如果你经营一家面包店，你就不会包含食谱关键字或欧博体育首页cookie搜索.
通过优化负面关键词，你可以将你的资源集中在你的理想客户上. 使用负面关键词的欧博最新网址将为你提供准确的线索，从而提高你的转化率. When you weed out related searchers, 你要避免让不感兴趣的人成为未来感兴趣的人.
#3 – Use Keyword Match Types
Google’s goal is to show the searcher the most relevant results. The same goes for ads. AdWords are reliant on user intent. 出现在搜索页面上的欧博最新网址是AdWords认为最适合用户搜索目标的欧博最新网址. To optimize your keywords for the user’s intent, AdWords提供了各种关键字匹配类型，以缩小看到你的欧博最新网址的受众.
Although it seems somewhat counterintuitive, narrowing the audience that sees your ad will provide the best results. While a high click-through rate (CTR) can be good, it’s more important to have a high conversion rate. When you narrow your scope, 你降低了你的CPC，提高了你的转化率，因为你的活动更有针对性.
Here are the keyword match types AdWords provide:
The smoother a user’s experience is, the more effective your ad will be. The better you target your ideal customer，他们的体验越简单，他们就越有可能购买. 避免宽泛的匹配类型，并在其他匹配类型中保持特定将给你的欧博最新网址在AdWords上更高的质量分数. The quality score is based on the quality of the user’s experience. When the ad is relevant to a search, the quality score goes up. Google will rank ads based on their quality score, therefore, the more refined your ad is the higher it will rank.
#4 – Utilize Geotargeting
The geographic location of a person can say a lot about their habits. 东海岸的人与西南部的人有不同的需求和价值观. Geotargeting your ads is a great way to further refine your ad keywords. 在关键词中整合客户的地理需求会让你的欧博最新网址更有效.
着眼于你的最高用户粘性来自何处是实现地理定位的第一步. 一旦你知道你的用户粘性热点，你就可以在这些区域优先放置欧博最新网址. 利用地理定位可以提高你在盈利区域的欧博最新网址效果. 结果不仅会节省你的钱，而且会进一步吸引你的观众.
#5 – Use Call Tracking
尽可能多地跟踪客户活动可以为您提供全面的数据，帮助您做出有见地的决策. Data points that tend to get forgotten are incoming calls. 它们很难跟踪，而且在谈论欧博体育首页流量时，大多数时候都是看不到的. 跟踪电话活动，然而，将填补缺失的数据点，你需要优化您的 Google ads.
尽管很多客户会通过你的欧博体育首页进行网上购买, many people prefer to speak to someone before making a purchase. Using apps like CallRail 会帮助你了解你的电话客户来自哪里，他们给你打电话的动机是什么. Rather than having a collection of area codes and call durations, CallRail将为您提供有关哪些欧博最新网址关键字促使您拨打电话的数据.
#6 – Setup Remarketing
许多潜在买家不会在第一次点击你的欧博体育首页时就购买. Buyers need to process the purchase first. 然而，在这个过程中，他们往往会忘记购买. Remarketing prevents this from happening.
再营销活动的目标是那些已经访问过你的欧博体育首页的潜在客户. There are a variety of different types of remarketing campaigns to run. 你可以用他们之前搜索过的产品的欧博最新网址来瞄准他们. 当人们搜索一个特定的东西时，他们有很高的购买意图. By reminding them of the product they wanted, you are creating motivation to finish the purchasing process. 当你在欧博最新网址中标明销售价格时，再营销欧博最新网址甚至更有动力. Even if it is a minor sale, 当人们认为他们得到了一个交易时，他们更有可能购买.
To create a remarketing campaign, 将你的受众范围缩小到那些曾经访问过你欧博体育首页上特定页面的人. A great way to further refine the ad is to target complementary pages. For example, if you run a massage service, 你会选择那些曾经出现在你的登录页面和欧博体育首页页面上的人. 通过这种方式，你只瞄准了那些已经进入你的欧博体育首页足够远并显示出购买意向的人.
#7 – Optimize Your Landing Page
Creating a great ad is about more than just generating clicks. Getting a person to click-through is the first step. You also need to provide them with a clean user experience. The goal of your ad is to convert a potential customer into a loyal one. Optimizing your landing page for the customer’s needs will achieve this.
当创建一个欧博最新网址着陆页面时，页面上的内容和欧博最新网址中的内容应该匹配. 客户应该能够点击通过，并有一个连接的经验之间的欧博最新网址和欧博体育首页. Have a cohesive landing page prevents confusion and frustration.
The landing page needs to feature a clear, 客户可以遵循的可行路径(不只是将他们发送到主页). 欧博最新网址和登陆页应该有相同的措辞和视觉效果, creating a connected experience. 为移动用户优化登陆页面，因为大多数欧博最新网址都是通过移动设备访问的. 为了进一步提高用户的体验和在谷歌上的排名，请确保登录页面有一个 fast loading time. When Google ranks ads it accounts for loading time.
Conclusion
Leveraging Google AdWords can elevate your company’s advertising game. Through the tools it provides, 你可以明确地瞄准那些有意购买商品的顾客, save a lot of time, hassle, and money.
Sources
http://www.searchenginejournal.com/simple-adwords-tips/192929/
http://neilpatel.com/blog/google-adwords-tricks/
http://www.wordstream.com/blog/ws/2016/07/18/actionable-adwords-tips
http://www.digitalmarketer.com/blog/google-adwords-tips/
http://medium.com/swlh/7-tips-to-launch-a-successful-google-adwords-campaign-in-2018-945ca7ccfdea