LUV CBD case study

LUV CBD was in need of a local Portland-based Social Media Marketing partner to team up with them to build and grow a high-end luxury health and wellness brand that included a robust and engaged social media community. The main challenges centered around CBD and how we could help LUV navigate the intricacies of the CBD regulations within social media mediums (organic and paid media).

• Needed Messaging and Copywriting
• Needed Professional Video and Photo
• Wanted to build an Instagram audience of 10K+
• Needed Social Media Planning and Management
• Needed Social Media Advertising

The opportunity and challenge to help grow this brand from the ground up was exciting to us. We were inspired by the story of this startup, and their mission to help women across the world live healthier lives, and eager to help get the message to the right people. LUV CBD already had a team of designers and marketers that we were able to team up and collaborate with which made achieving this giant task possible.

• Build a High-End Luxury, Health and Wellness Brand
• Craft Engaging and Consistent Messaging
• Create Professional Video and Photo Consistent with Brand Voice
• Grow Social Media Presence to 10K+
• Utilize Organic and Paid Social media Marketing Strategies

After an intensive deep dive into LUV CBD’s business goals, we developed a strategy that prioritized the brand’s mission and message. We developed a social media content strategy that would be planned out months in advance, with key performance and growth goals identified.

• Discovery
• Project Strategy
• Project Management
• Market Research & Analysis
• Social Media Audit & Recommendations
• Preliminary Rollout Plan

With the strategy in place, we worked in harmony with LUV CBD’s design and PR teams to execute. After two successful Photo and Video Productions, and a comprehensive audience research session, we had the content and data we needed to create a successful social media strategy, which included both organic and paid media.

• Social Media Marketing
• Advertising
• Reporting
• Branding
• Copywriting
• Content Marketing

We delivered a robust and engaged online social media community of over 13.6K followers on Instagram through an integrated approach utilizing both paid and organic media. We accomplished this goal one month before expected. We developed a brand that effectively communicated the message of LUV CBD, and bridged the gap between high-end luxury and holistic health and wellness. We also generated over 2.3K email leads through social media advertising.