Talkify was looking to launch their brand new app in the Portland market and wanted to team-up with a local Portland marketing agency who knew the landscape. They needed help with strategy, design, development, production, and go-to-market execution.
We partnered with Talkify to help strategize, plan, design, build, and launch marketing initiatives for their new mobile business app.
After going through an agency selection process, Talkify decided to work with us because we positioned ourselves as a proactive partner excited about the opportunity to work together. We saw tremendous upside in the business and crafted a vision that we could help execute.
To get started, we implemented a comprehensive discovery process and weekly meeting so that we could dive into the project together. Our strategy focused on naming conventions, market research and analysis, and a preliminary rollout plan.
With a strategic plan in-hand, we dove into the execution phase which included crafting the new Talkify brand (logo, colors, typography, brand guidelines), creating messaging, building the website, producing the video, optimizing the SEO, and setting up the advertising campaign.
After finishing the preliminary execution phase, we delivered all of the brand new assets and started working on the “growth” phase which includes Google Adwords PPC and Social Media advertising. Our delivery included the new brand identity (logo, colors, typography, brand guidelines, messaging), brand new website with custom integration to client’s backend, and a new professional 60-second promotional video.